SAM NDA-ISAIAH: “THREE REASONS I AM RUNNING FOR PRESIDENT”!

Sam Nda-Isaiah is one of Nigeria’s brightest minds. He is rock solid intellectually. He brims with unique ideas and has the depth of knowledge of public policy. He has the colour and panache which great leaders often flaunt. He also presides over a big empire which is into so many things, one of which is publishing. Sam is the founder of Leadership Newspapers Group and currently a presidential aspirant on the platform of the All Progressives Congress (APC).

His Monday column in Leadership under the combined titles of “Last Word” and “Earshot”, which he started in Daily Trust before the establishment of Leadership, is one of the most popular columns in Nigeria. Through this column, he has firmly established himself as a pro-good governance exponent. Early versions of his articles, now distilled into a book entitled “Nigeria: Full Disclosure”, are a compelling narrative on the audacity of the Nigerian paradox. His articles usually dwell on Politics, the Economy and Global Affairs. Many consider him a pundit on statecraft and geopolitics because he has advocated a new direction to governance that can move Nigeria from a 3rd world country to a 1st world nation.

Born in Minna on May 1, 1962, he attended Christ Church School, Katsina Road, Kaduna, between 1968 and 1974; Government College, Kaduna, 1974–1979; and the University of Ife, now Obafemi Awolowo University, 1979-1983. While at Government College, Kaduna, he led the school to win the Kaduna State Schools Challenge – a quiz competition among all secondary schools in the then Kaduna State (now comprising Kaduna and Katsina states). At the University of Ife, he was the National Editor-In-Chief of the “Student Pharmacist”, the official publication of all the Pharmacy Schools in Nigeria. On graduating as a pharmacist, Sam worked at Minna General Hospital, after a stint at the Kano Specialist Hospital. He did his NYSC at General Hospital, Ilawe Ekiti, and the State Hospital, Ikere Ekiti, both in Ekiti State, in 1984. In 1985, he joined Pfizer Products Limited where he worked until 1989. He resigned and launched into serial entrepreneurship.

Sam was a member of Daily Trust Editorial Board as well as a member of the committee appointed by Kano Government to revive The Triumph, the state-owned newspaper. His entrepreneurial spirit led him to establish the Leadership Group in 2003 with less than N1 million. He started with Leadership Confidential, a subscription-only authoritative and elitist newsletter. It was successful. A year later, he started Leadership, first as a weekly newspaper, after launching “Nigeria: Full Disclosure”, a compilation of his articles. The launch raised about N17 million, a sum that was not nearly enough to rent a good office in Abuja much less start a newspaper, but he forged ahead to start Leadership. Sam has often said that his credo is “Know your limits, then ignore it”. That must have guided his actions in starting a national newspaper with that kind of amount. Today, the Leadership Group is made up of Leadership, Leadership Friday, Leadership Weekend, Leadership Sunday, Leadership Hausa, Government and Leadership.NG. Until recently, he was also the Chairman of Leadership Holdings Ltd, Lease Praxis Ltd, Oakhouse Forte Ltd, Banana Republic Ltd, Allan Woods Ltd (an education company modeled after the Washington Post Company), Free Press Ltd, Clayfields and Harrow Ltd, The Outsource Company Ltd, Integrat Mobile Aggregation Services Limited (a subsidiary of Integrat South Africa), Grayston 77 Limited, PPSG Group, Robertsham Hotel, Johannesburg, South Africa; and Leadership House Ltd, the investment company. He was a director of MAP Plc, Empire Securities Ltd, Health Reform Foundation of Nigeria (HERFON) as well as a member of the Board of Trustees of Nupe Foundation.

The shift of global economic power from the West to the East has engaged Sam’s interest. He is a member of the Asian think-tank, the Global Institute for Tomorrow (GIFT) based in Hong Kong, an association that has taken him to numerous brainstorming sessions in Singapore, China, India and Hong Kong in search of solutions to today’s global problems and the promise for tomorrow. Sam is an alumnus of the Lee Kuan Yew School of Public Policy of the National University of Singapore and also of the School of International and Public Affairs of Columbia University, New York. He is also a member of the Institute of Directors, a member of the Vienna-based International Press Institute, a member of the World Association of Newspapers (WAN) and an executive member of the Newspaper Proprietors’ Association of Nigeria (NPAN). He is also a member of the Board of Trustees of Edusoko University, Bida, and of the newly reconstituted Heritage University in Kaduna.

In 2002, he and a few others of like minds and tendencies formed The Buhari Organisation (TBO) to promote General Muhammadu Buhari’s aspiration to the presidency and he was appointed deputy director-general. Sam fondly refers to General Buhari as his model and political leader. The TBO was an organization within the ANPP then. He was also a foundation member of the CPC before the fusion into APC. Sam has always belonged to the progressive tendency that has been in opposition since 1999. He was the first to start advocating publicly that Nigerian opposition parties must fuse in order to form a common front to wrest power from the PDP in the interest of the nation. Sam believes in rallying a national alliance for political outreach; that is why, as a chieftain of the APC, he has consistently advocated the unity of the nation as a precursor of development. As a presidential aspirant in the 2015 election, he campaigns on the platform of unifying the nation, security and safety for its citizens and Big Ideas that would change the course of the nation’s history.

In 2011, he was conferred with the traditional title of Kaakaki Nupe by Etsu Nupe His Highness Dr. Yahaya Abubakar, CFR. At the turbaning ceremony, the Sultan of Sokoto sent him a special gift of a horse. This was a rare honour. He was the only one of the 11 title recipients that received the Sultan’s gift on that day. He is also the Jakadan Potiskum, a title conferred on him by the Mai Potiskum, Alhaji Umar Ibn Bubaram. In 2013, he was conferred with Ugwumba Ndigbo by the Igbo community in Abuja. He has received the Nupe Kingdom Lifetime Achievement Award for Entrepreneurship. Sam Nda-Isaiah is a senior member of the International Praise Cathedral and he was a founder of the Praise Business Fellowship. In 1995, he delivered the first keynote address at the launch of the School of Church Growth and Practical Ministry (SOCAP) of the International Praise Cathedral, Kaduna. In 2013, he presented the Review of the Synod Presidential Address delivered by Bishop Josiah Idowu-Fearon at the 19th Synod of the Anglican Communion in Kaduna. He also delivered the Professor Marquis Annual Lecture at the Obafemi Awolowo University in May 2013 and was conferred with the Grand Commander of Great Ife, the highest honour conferred by the Ife Alumni on its members; There are fewer than 20 such recipients in the world today. He is a fellow of the Pharmaceutical Society of Nigeria (PSN) and is married to Zainab and they are blessed with four children.

Last Thursday, City People spent some quality time with him at his Abuja home. He has a rich library filled with books on Leadership, Growth and Development, across both the 1st and 3rd world nations. He also has a very rare collection of biographies and autobiographies of great leaders who have transformed their countries. Sam told City People that Nigeria which is in a terrible state now, can be fixed. “What we need are big ideas”, he says.  Why is Sam Nda-Isaiah running for President? ”I have been in the public space for a long time. I have been involved in some form of politics or the other. Not many people know that I studied Pharmacy at University of Ife, now Obafemi Awolowo University. I have always had flair for writing and expressing myself very strongly, I have always had interest in governance issues, I have always been a student of nations. For a long time I have been writing and seeing how easy is it with the kind of resources that we have to change Nigeria. I have actually seen how easy it is for Nigeria to become part of the 1st world. I say this with all sense of responsibility. I actually mean it is easy to make Nigeria work. I am serious”
What made him come to that conclusion?
 
“Because I have travelled far and wide. For God sake, I have travelled to Singapore a lot. I have studied the growth model of Singapore. I have travelled to China a lot. I have also studied the story of how China made it. Do you know the story of how China lifted 500 million people out of poverty in record time. And I mean it. It is easy if you look at our human, material and natural resources, can you compare it to Singapore that has nothing and one Prime Minister was just determined? He just said it, “that this is what I want to achieve I want to move my people from a backward nation state to the 1st world”. Before then, people did not even know where Singapore was. I studied the growth of Singapore. I went for a Governance Programme in Singapore about 3 years ago. In the class, some of them, Singaporeans, were saying that at the time of their independence in 1965 they wanted to be like Nigeria and the Philippines. Can you imagine? Now, it is we that go there every time to spend money, and holidays and we want to be like them”.

What are the lessons he has learnt from the Singaporean example?
“I have seen and come to the conclusion that our problem has always been leadership. The problem is not with the Nigerian people, not at all. It worries me that Nigeria is this divided. I feel sad. On why he threw his hat in the ring, he expalined that.
 
I tell people I want to be President for 3 reasons. One, to unite this country. From day one, we can do that. You don’t need any budget to unite Nigerians. You don’t need money. All you need to do is to be sincere about it. You should be fair to all.
 
The President should see the nation as his constituency and all those in it as his children. He is the father of all. If you are sincere about it, it is very easy to achieve. Nigeria is terribly divided today. There is no country that is this divided that can make any meaningful progress. You can now.

Two, I want to provide security for Nigerians. Simple. Of course we know that the most elementary job of any President is to provide security for the people, and safety. This country has never been like this before. The security situation in Nigeria is sad.
 
 Now, we are afraid to go to the Church. We are afraid to go to the Mosque. We are afraid to go to the markets, or malls. And we are afraid to send our children to school, even in the nations capital.

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