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•LAGOS Fashion Designer, EYOLA MUSA-ADEDE
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Right now, on the Island in Lagos, there is a young lady who is changing the fashion world with her exquisitie 19th Century Victorian haute couture and bespoke British tailoring, reinterpreted and reconceptualied in modern opulent oeuvres fit for royalty. She is a Brithish and Italian trained fashion designer called, EYOLA ADEDE. Last week, City People visited her private showroom in Lekki and saw her lovely pieces. It is one place all the women of style in Nigeria should visit in Lekki. But you either have to book an appointment to visit the place or you are invited. This is because the lady behind the label wants to give her clients exclusivity and attention.
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EYOLA- THE BRAND
Established in London in 2008, Eyola Fashion House looks beyond the fleeting fashions of the day, forging a new silhouette and a new system for fashion. At the heart of the fashion house is the hallmark of the brand – its 19th century Victorian heritage – serving beyond a design influence to also become the fundamental ingredient behind Eyola’s brand philosophy. The most prevalent theme in Eyola’s works is 19th century Victorianism. An era that championed innovation, flamboyance, art, invention, philosophy, craftsmanship, the birth of haute couture; all of which the Eyola brand evokes. Akin to the evolution of fashion during the 19th century, Eyola takes a stand for a new era of fashion, liberating women from the constraints of the mass production of luxury goods and readjusting fashion’s bi-annual collections by replacing it with more frequent, smaller, eight-piece capsule collections called ‘Octettes’. The Octette, an homage to Victorian corsetry’s figure 8 shape, brings a much needed new perspective of fashion in the same vein as fashion pioneers Charles Worth, Paul Poiret, Gabrielle Chanel, Elsa Schiaparelli.
ABOUT THE CREATIVE DIRECTOR
The Creative Director Eyola (daughter of Senator and Mrs Musa Adede) trained at renowned fashion houses, including Alexander McQueen, before studying Fashion and Styling at prestigious Italian fashion school Istituto Europeo Di Design where she earned her Master’s degree. Channeling the wealth of skills and craft obtained throughout her educational and vocational journey, Eyola settled on using fashion as a vehicle to express both multifaceted philosophical theories on religion, art and culture and the concept of timelessness shaped by the revival of Victorian tradition. An appetite for creativity, craftsmanship, innovation, making an art form of sculpting fabric onto the female form, the continuous reinvention and rediscovery of the archetypal Victorian woman – The house of Eyola.
HER PRODUCTS
Each creation by Eyola is transeasonal and either one of a kind or limited edition to a maximum of eight per style: EYOLA: Specializes in cocktail dresses and modern alternatives to traditional wedding attire – from coloured, mini-dress and skirt suit bridal-wear (for all wedding engagements: the engagement announcement to the wedding dinner, ceremony, reception, anniversary) to outfits for the mother of the bride and wedding guests.
EYOLA’S SMA SET:
Launched October 27, 2014, named after Senator Musa Adede and Eyola’s first foray into menswear. Each set is the only one of its kind consisting of a: tie, scarf and pocket square; handmade in London.
EYOLA’S FEMME DE ROSE:
An online boutique with a signature style of sharp British tailoring with a modern flair. Introduces women to an interactive shopping experience designing tailored wardrobe staples handcrafted in London and shipped worldwide including Nigeria, Ghana, Ivory Coast and Senegal.
ABOUT HER PRIVATE SHOWROOM
Eyola’s Private Showroom opened on August 8, 2014. The fashion showroom is the first By Appointment and By Invitation Only fashion destination in Lagos. Members are either exclusively invited or selected via a membership application process.
EYOLA’S AWARDS
’Most Promising Designer of the Year’, Africa Fashion International and Arise Magazine’s Africa Fashion Week, Johannesburg South Africa, 2009. ‘Vogue Talents’, Vogue Italia’s Emerging Designers.
HAUTE COUTURE FABRICS AND TRIMMINGS
At the fashion house British and Italian educated Creative Director, Eyola supervises the Creative Direction and development of each fashion creation. Exclusivity is integral to the Eyola brand with each design a one- of-a-kind piece for haute fashion lovers or limited edition to a maximum run of eight. All fabrics and materials
are sourced from international couture suppliers in Europe, America and India. Every last detail of Eyola’s garments, Octettes and branding is influenced by the is” century Victorian era “This era. Why is this so? for me, is the most important period in fashion’s history. From the craftsmanship and det if that went into each piece to the discoveries such as bright colourful dyes, the sewing machine and ew technologies in materials and fabrics. I draw inspiration from the revolutionary couturiers of this spirational time who in turn were inspired by newly discovered cultures and new approaches and chniques in dressmaking. Each individual garment had the full heart and soul of the dressmaker cours g through its veins, which is an attitude ingrained in Eyola’s DNA. “
THE STORY OF HER BRANDS
Eyola Fashion House consists of 3 fashion lines: Eyola, her sister label Femme De Rose and the new one. Eyola ‘s SMA set. Eyola is the more traditional “couture” inspired label, while Femme De Rose incorporated ready-to-ear “British tailoring” with a modem flair. London-based online fashion destination Femme De Rose – femmederose.com – is the brainchild of Eyola, creator of eponymous sister label Eyola. Design and purchase a one-of-a-kind blazerjacket using the digitally savvy interactive design service or shop Ready- To- Wear designs from the Infinite Collection. Following the guidelines of Sa Vile Row tailoring, the craftsmanship of each blazer is synonymous with the Eyola brand’s heritage, quality and expertise. Femme De Rose’s bespoke service offers women the opportunity to design tailored blazer jackets choosing from a selection of design permutations, a library of fabrics and a spectrum of stylish linings to create a blazer jacket that is a one-of-a-kind product of distinction. Like Eyola Fashion House, Femme ‘De Rose took the journey into the Victorian period 1837 to 1901.
During this journey a discovery was made. Jean-Baptiste Guillot (a French nurseryman) carried out an experiment crossbreeding two different types of .roses during the late 1800s, which led to his discovery ofthe Hybrid Tea. The breeding of roses became a phenomenon in Victorian Ellglandwith people experimenting different rose varieties. Over 10,000 hybrid tea rose varieties exist today. Creative Director Eyola also followed this crossbreeding concept to create something exceptional by combining 2 fundamental qualities of the Eyola brand: tailoring and exclusivity. Guillot’s crossbreeding outcome was’ La France’ the first Hybrid Tea rose, whilst Eyota’s outcome is the creation of Femme De Rose.’
MORE ON EYOLA
Eyola’s style philosophy, aesthetic and heritage is realized by a profound respect and int1uence for 19th century Victorian fashion, arts and crafts. Integral to the Eyola culture is the melange of bespoke British tailoring, the tine craftsmanship of Haute Couture with a determinedly contemporary spirit maintained throughout the brand’s style, expertise and culture. Driven by timeless designs to wear season after season, Eyola prides itself on quality, craftsmanship, longevity, originality and the juxtaposition between traditional, modem and timeless values. Each collection takes the form of Octettes, which comprise of individually crafted and distinct designs, each with its own personality. The colour scheme of the Octettes is also int1uenced by the Victorians, with all eight designs available in a richly bold colour palette that celebrates the discovery of colourful dyes by William Perkin daring the Victorian era.
Eyola supervises the creative direction and development of each fashion creation, which includes: cocktail dresses, gowns and skirt suits, wedding gowns and accessories. With sharp focus on structure and ultra- refilled silhouettes, the int1uence of Creative Director Eyola’s time working under Alexander McQueen is clear. Each design is hand crafted in london by skilled artisans; custom made to your style, taste and size preferences. Eyota’s statement pieces caught the eye of Vogue Italia Senior Editor, Sara Maino, who recognized Eyola as an emerging talent and selected her for the Vogue Talents supplement in 2009.
EYOLA’S SHOWROOM VICTORIAN REfRENCES
Eyola’s Private Showroom in Lekki is inspired by is” century Victorian era’s art, rafts and fashion influences with Creative Director Eyola’s personal creative tair and spin to it. Our furnishings have been meticulously handpicked and include pieces that are genuine Victorian antiques or a nod to is” century artistic references.
COLOUR SCHEME
Eyola’s brand colours -Black and Gold are present in all our branding from our logo to our packaging. The colour black is also arguably one of Queen Victoria’s favourite colours and was her most sought after colour of dress. The colour black is associated with power, elegance and mystery and denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color. The colour gold is associated with success and triumph, abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, aft1uence and material wealth.
SCENTS
In Queen Victoria’s time, perfume was still pretty much naturally fally based on flowers and herbs and resins. We have chosen natural scents inspired by Victorian choices for our Showroom. Loose dried aromatic lavender buds are packaged in black pouches and presented with each Eyola purchase.
LAVENDER
Is a chemical-free method of preventing moth holes in clothing. English royalty were particularly fond of lavender during the Victorian era, and it was used throughout the castles from cleaning floors and furniture to all the linens perfumed with its sweet scent. Lavender symbolizes “luck and devotion” in the language of flowers.
PHEASANT BIRD
Pheasan’ts -symbplise: wealth, prosperity, nobility, protection, good judgement and creativity.
TELEPHONE
The Victorian period saw many major developments that made travel, communications and trade easier for many people. The invention of the telephone is the culmination of work done by many individuals, including Alexander Graham Bell, invented during Queen Victoria’s reign. The phone displayed in the Showroom is a vintage Victorian style rotary dial telephone from the 1950s.
CANDLE CHANDELIER
Victorian homes were lit by gas fixtures, oil lamps and candles, adorned by chandeliers, sconces and candelabra.
FLOWERS
In Victorian times the world of plants and flowers had religious, mythological and symbolic meanings and still do today! Flowers had powerful meanings in the Victorian Era and were often given as a way to express emotions. Feelings that could not be proclaimed publicly could be expressed through flowers e.g. bluebells stood for “kindness,” and tulips represented “passion,” Flowers also form the inspiration behind our sister label Femme De Rose.
CHANGING ROOM, ROOM DIVIDER
The Scrap work 4-panel screen room divider is a genuine 19th century Victorian antique. The scrap work images would have beea.,individually cut from contemporary books or magazines, stuck onto the panels and a shellac varnish would have been applied, resulting in a totally individual and unique piece, a personal moment in history.
NUMBER 8 REfERENCES
Number 8 is the Eyola brand’s number, There are a few references to the number 8 e.g. 8 standing mannequins. The number 8 is inspired by the Victorian corset’s figure 8/hourglass shape.
SHOWROOM INTERIOR
The Showroom interior will be redesigned every 24 months to commemorate with the Eyola brand’s special number’ 8′ – 24 is a multiple of 8.
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